Honey, We Blew Up
the Client!

Heliodyne increases leads by 300% with CarbonPaper.

HELIODYNE Hong Kong is kin to HELIODYNE Group and their objective is to aid reliable companies and source innovative solar and energy effeciency products & solutions across the globe. The HELIODYNE Group has more than 40 years of experience in offering cost competitive solar and energy efficiency products.

Problem Statement

01

How does the solar market respond to a new manufacturer & producer from china ?

02

How does the company stand out in a highly competitive market

03

Consistent messaging to target audience to build brand awareness.

Platforms & Solutions

TARGET AUDIENCE

Age: 30-45

Gender: Male, Female

Marital status: Married, Unmarried

Occupation: CEO, Procurement Manager, Small business owner

Strategy

01

Researching and segmenting potential buyers in locations.

02

Redesigned the website with a new modern aesthetic and functionality link.

03

Targeted email campaign pushing products and product features.

04

Organically growing social media by sharing industry insights and trends.

Creatives & Website Design

Results

52,700

Website traffic generated

10.02%

Engagement Rate

69,314

Total Emails Sent

25.58%

Avg. Open Rate

6.25%

Avg. Click Through Rate

143

Total Leads Generated