Run Koblerr Run!

Digital Transformation from oddline to online

The Koblerr Group is in noticeable existence in the footwear arena in Tamil Nadu, now for the last 28 years. Currently the business is segregated into two distinct fronts, namely Distribution & Retail. Having no plans initially to have an online presence, they were left with no choice but to do so due to the Covid-19 pandemic.

Problem Statement

01

Koblerr had low visibility in terms of digital presence.

02

The brand needed a change in perception of online promotions.

03

Covid affected direct sales & customer walk-ins.

Platforms & Solutions

TARGET AUDIENCE

Age: 18-45

Gender: Male, Female

Marital status: Married, Unmarried

Occupation: Banglore, Chennai

Strategy

01

Segmented audience according to user persona.

02

Developed a robust website to streamline online sales.

03

Pushed creative visuals and content appropriately by running ad campaigns

04

Collaborated with Influencers during festivals to sell products.

Creatives & Website Design

Results

7,464

Website traffic generated

3,25,249

Reach

5,47,338

Impressions

280

Followers

12%

No. of enquiries